In a significant move to bolster their presence and outreach, Fido Credit, a financial platform championing financial empowerment, has appointed renowned Ghanaian media personality and entrepreneur, Deloris Frimpong-Manso, popularly known as Delay, as their brand ambassador.

The official announcement and signing ceremony took place at Fido Credit’s headquarters in Accra on January 25, 2024. The appointment of Delay comes on the heels of the launch of Fido Credit’s ambitious campaign, “Unlock Financial Freedom Instantly.”
Delay’s role as the brand ambassador extends beyond a mere partnership; she will actively contribute to promoting Fido Credit’s services and play a pivotal role in educating the public on sound financial practices. The collaboration aims to empower individuals and entrepreneurs, providing them with the tools to take charge of their financial journeys through loans and other financial assistance offered by Fido Credit.

Kofi Wiredu, the Brands Manager of Fido Credit, expressed utmost confidence in their choice of Delay as the brand ambassador. He highlighted Delay’s influential position within the youth, women, and entrepreneur demographics, emphasizing that her association with Fido Credit will significantly enhance the brand’s image. Wiredu anticipates that Delay’s endorsement will contribute to the widespread recognition and adoption of Fido Credit’s financial solutions.

As the partnership unfolds, it is poised to not only elevate the visibility of Fido Credit in the financial sector but also provide valuable financial insights to a broader audience. Delay’s influence and commitment to empowering individuals align seamlessly with Fido Credit’s mission to unlock financial freedom for all.
By Barimah Amoaning Samuel